Pengaruh Intergrated Marketing Communication terhadap Citra Dodol Picnic sebagai Makanan Khas Kota Garut

Many companies do not understand about integrated marketing communication that can affect brand image. This research is to test the image of Dodol Picnic produced by PT. Herlinah Citra Pratama which be influenced simultaneously communication. The method used researchers using quantitative data analysis was processed with IBM SPSS version 22 software program a descriptive method. results show it has implemented its strategy through several advertising, sales, promotion, public relations, events and direct activities. positive influence on image, greater communication, more significant will strengthen Improving Picnic, company s icon production.